A real life ad-blocker

Aussie Kids are exposed 2,800 junk food ads on the school run every year. That's 15 ads every day.
These ads influence food preferences and directly contribute to childhood obesity.

Partnering with Zespri, Healthier Ways is a turn-by-turn navigation map tool that helped parents avoid junk food advertising and restaurants on the way to and from school (and beyond).

Healthier Ways used real-time outdoor advertising data to divert drivers away from junk food advertising, while also providing an identical or faster trip time than the original.

The campaign highlighted the severity of junk food advertising in Australia, and sparked a much larger conversation around the impact junk food exposure has on young children.

Concept to user experience to visual design